Content audit
I reviewed existing materials (flyers, website copy) to identify jargon-heavy text and outdated or conflicting information.
Community surveys
I polled neighborhood groups to pinpoint common misconceptions and discover preferred info channels.
Health care provider interviews
I spoke with clinic workers and vaccination sites to understand their pain points in communicating urgency and vaccine facts.
Inclusive messaging guide
I developed plain-language guidelines tailored to the city’s diverse populations, addressing stigma head-on.
Consistent brand voice
I created tone and style principles for all materials to foster trust and clarity across different outreach mediums.
Accessibility focus
I proposed mobile-friendly landing pages, multi-language options, and large-print posters for underserved communities.
Landing page redesign
I revamped the official monkeypox hub with clear vaccine FAQs and step-by-step guides to book appointments.
Social media and text alerts
I collaborated with a project team to craft concise, jargon-free posts and SMS alerts, making updates easy to share.
Community toolkit
I compiled a resource package for local advocates (fact sheets, share graphics, conversation scripts) to help build trust in vaccination efforts.
