Stakeholder interviews
I gathered insights from product managers and sales staff, clarifying which CRM features needed emphasis in site copy.
User testing sessions
I invited a small group of potential customers to navigate the old site, noting points of confusion or friction.
Competitive analysis
I compared competitor CRM landing pages to identify best practices in microcopy, layout, and user journeys.
Content architecture
I proposed a simplified site map highlighting top CRM benefits, funneling users directly to sign up or demo the product.
Brand voice alignment
I drafted guidelines ensuring every piece of microcopy reflected the startup’s friendly yet expert tone.
Onboarding flow overhaul
I developed a user-flow diagram clarifying each step from account creation to first CRM action to reduce drop-offs.
Copy and layout revisions
I collaborated with designers to replace tech jargon with concise, results-driven language and well-spaced visuals.
New feature teasers
I added short in-app prompts demonstrating unique CRM capabilities, leveraging my writing background to craft user-friendly microcopy.
Feedback and iteration
I installed analytics dashboards and deployed a post-onboarding survey to continually improve text clarity and UX.
